Representation of ION Crossover Partners in its $35m investment in SimilarWebr Ltd., as part of the $50m Series C financing round of SimilarWeb.
SimilarWeb is a website that provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes, referral sources which include keyword analysis and demographics, and website “stickiness” (e.g., time on site, page views, bounce rate), as well as other features.